Privacy policy

Privacy Policy (Updated)

Last updated: April 26, 2026

PUREVYAE operates this store and website, including all related content, features, tools, products, and services (the “Services”) to provide you with a curated shopping experience. Our store is powered by Shopify.

This Privacy Policy explains how we collect, use, and disclose your personal information when you use our Services. By accessing or using our Services, you agree to this policy.

Personal Information We Collect

We collect personal information that identifies or can be linked to you, including:

Contact details (name, address, phone number, email)
Payment information (card details, transaction data)
Account information (username, password, preferences)
Order and transaction history
Communications with us
Device and usage information (IP address, browser, activity)

How We Collect Information

We collect information:

Directly from you (orders, account creation, messages)
Automatically (cookies, browsing activity)
From service providers and partners

How We Use Your Information

We use your information to:

Process orders and payments
Deliver products and manage returns
Improve your shopping experience
Send updates, offers, and promotions
Prevent fraud and ensure security
Provide customer support
Comply with legal obligations

Sharing Your Information

We may share your information with:

Shopify and service providers (payments, shipping, analytics)
Marketing partners (for ads and promotions)
Legal authorities when required
Business partners in case of business changes

Shopify Relationship

Our store is hosted by Shopify, which processes your data to operate and improve the Services. You can learn more at Shopify’s Privacy Policy.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices.

Children’s Privacy

Our Services are not intended for children. We do not knowingly collect data from minors.

Security & Data Retention

We take reasonable measures to protect your data, but no system is completely secure.
We retain your information only as long as necessary for business or legal purposes.